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Taiwan Department of solar cell factory due to market instability to wait and see strategy

As the 2011 solar market conditions are estimated to be "price trend" to decide everything, even with the global price-led mainland industry in 2011 offer has been out, but Taiwan's solar cell plant most choose "wait and see" strategy, resulting in the 2011 price So far unknown Solar energy industry pointed out that in 2009 the car is too slow to cut prices caused by the potential loss of potential orders, but some industry analysts believe that the market is not difficult to price, but the demand will not be pessimistic in 2009, and the first price will likely Change, the current price is not absolute significance. Although the price of the mainland plant has been set in January 2011 on the large battery factory price of an average of 1.25 US dollars per watt, the module ex-factory price of an average of about 1.2 euros, but still difficult to promote Taiwan's solar cell industry follow- Set the 2011 offer.

Some solar manufacturers pointed out that the Taiwanese industry in the price reduction strategy is always "less than" situation, especially in the fourth quarter of 2008, the beginning of the financial turmoil, solar cell prices from more than 3 dollars per watt began to decline all the way to the mainland plant Below the $ 2 water level, Taiwan battery factory also want to fight at least to maintain more than $ 2, less than the market reaction, is caused by the loss of orders, resulting in losses than expected.

As the two sides of the battery factory in 2010 to expand the positive, the market generally believe that the battery industry in 2011 to survive the growth of drama, caused by a substantial decline in price fluctuations, so a high degree of concern about the battery factory offer, but even if the mainland plant has been quoted, Most of the battery manufacturers choose to wait and see, so that the offer in 2011 so far, some solar industry pointed out that the fear of potential customers can easily lead to the phenomenon of loss, in particular, end customers must have a clear offer in order to follow the government in 2011 new subsidy strategy For the installation of people to calculate the return on investment (IRR), with the IRR can touch the demand.

But some solar industry believes that the market situation in 2011 will not be difficult to predict the financial turmoil in 2009 as pressure, and because the market generally believe that the first quarter of 2011 to 2011 will be the most obvious reaction time, the traditional off-season arrival, Coupled with the application of the new national subsidy policy, the supply side must consider the new capacity out in the end will give the market how much impact? Prices continue to adjust to test the real needs of the terminal people, so wait and see the more volatile fluctuations and then the price may actually be relatively more practical.

In addition, although there are many regions in 2011 offer has been released, but since the financial turmoil, the solar photovoltaic industry supply chain contract offer has a considerable "flexibility", can be adjusted according to market conditions offer, in other words, The 2011 offer is still likely to change due to the environment, may be lower but may be higher, highlighting its absolute.

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